About the Role & Team

We’re looking for a Senior Partner Marketing Manager to join Formalize and help build a scalable Partner Marketing motion across Europe.

In this role, you’ll own the Partner Marketing strategy and frameworks that enable our partners to successfully generate demand together with Formalize. You’ll define how we work with partners from a Marketing perspective, covering messaging and positioning, co-marketing playbooks, and MDF frameworks.

You’ll work closely with the Partnership team, Field Marketing, Product Marketing, and Sales to create the structure, guidance, and clarity that make Partner Marketing effective at scale. English is the core language for our product and marketing communication, and you’ll primarily work with international partners across multiple European markets.

What you will do

• Define and own Formalize’s Partner Marketing strategy, aligned with overall GTM and Partner objectives

• Develop Partner messaging and positioning frameworks in collaboration with Product Marketing

• Create scalable co-marketing frameworks and playbooks for campaigns, webinars, and events

• Own MDF rules, guardrails, and best practices to ensure consistent and effective use of partner marketing funds

• Enable Field Marketing and local teams with Partner Marketing guidance, assets, and structure

• Act as the central Marketing point of contact for Partner Marketing initiatives

• Gather feedback from field teams and partners to continuously improve partner marketing motions

What you bring

• Solid experience in Partner Marketing, Channel Marketing, or B2B SaaS Marketing with a strong Partner focus

• A strategic mindset combined with the ability to create practical frameworks and playbooks

• Strong written English and the ability to communicate clearly with internal teams and external partners

• Experience working cross-functionally with Sales, Partnerships, and Marketing teams

• Comfortable operating in a European, multi-market setup

Practicalities

• Salary: 45.000 - 55.000 DKK monthly

• Office location: Skelbækgade 2, Copenhagen

Our salary levels are directly linked to our structured career framework, which includes regular performance reviews. As you build skills, take on new responsibilities, and progress in your role, your salary grows with you. Our framework makes development clear and transparent, so you always know what the next step looks like.

What do we offer you?

• Thorough pre- and onboarding to set you up for success

• A culture of ownership, trust, and independence with the support you need

• Continuous development through bi-annual growth talks and weekly check-ins

• Benefits, including lunch, health insurance, and social events

• A strong team spirit where we celebrate wins and enjoy time together across offices

• Our annual Global Summit, where the whole company meets and connects

Our recruitment process

• Send your application and upload relevant information

• 15-30 minutes online interview with our Talent Acquisition team

• 30-minute online interview with our Hiring Manager

• Completion of Personality Assessment & Case Presentation

• 60 minutes in-person final interview with our Hiring Manager & other relevant stakeholder(s)

About Formalize

Formalize is a tech company founded in 2021 with offices in Aarhus, Copenhagen, Milan, and Madrid. Currently, we are a team of +170 people from 19 nationalities operating in multiple European markets and are one of the fastest growing SaaS scale-ups. We thrive on ambition, deliver impact through pragmatism, and embrace passion and honesty. We are celebrating our wins, learn from our mistakes, and grow together as a team.

Our journey began within the whistleblowing compliance sector, highlighted by the award-winning Whistleblower Software by Formalize, laying the foundation of our success story. Now, we have extended our expertise to a larger compliance universe, including data compliance, risk, and privacy. Our Formalize product helps companies to effortlessly navigate and stay ahead in the ever-changing landscape of compliance. Our platform adapts to regulatory changes, continuously adapting to meet and foresee the evolving needs of our users, ensuring businesses remain compliant and confident in their operations.

Still curious? Read more about us here: About Formalize.

Ready to apply?

We will hold interviews and hire on an ongoing basis. For more information or questions, please contact the responsible recruiter in the Talent Acquisition team. Apply now with your resume and other relevant information through our Career Page. We look forward to seeing your application!